Print design once referred to ink on paper, but with improvements in technology it now refers to almost any physical surface that can have graphics applied to it.
Quality business cards, comp slips, envelopes, letterhead and email signatures are essential for being taken seriously in the business community.
Need to impress your shareholders? Making a big pitch? A well designed multi page document with professional finishing processes will project an image of quality, trust and security.
Powerpoint presentations with a serious wow factor can also be created (not strictly print, I know!).
Traditional advertising still has an important place in mainstream marketing.
Creating professional, engaging and informative print collateral will give you an advantage over the competition and ensure a greater audience response.
Bigger might not be better but it certainly gets noticed!
From billboards and banners to pull up signs and custom wallpaper, large scale print design needs to consider many factors - the distance it will be seen at, how much time people have to take it in (if the billboard is on a freeway), and what is the most important information.
Shop front signs and retail interiors can also benefit heavily from professional quality print design.
Are the company cars looking a little dull? Fancy some free advertising while they drive the streets?
Vehicle graphics are a great way to spread awareness of your organisation, whether it is a simple logo and phone number on the side of the door, or the entire car is covered with eye catching designs.
Packaging is an area where great design is of incredible importance. Most shoppers choosing a new product are influenced entirely by the look and feel of the packaging - the only senses that inform about the contents.
Good packaging design considers both functionality and form - the way the product feels and looks, if it works as it should, if it opens easily, etc.
Creative, clever packaging could be the only difference between a shopper choosing your product... or your rival's.
Looking for a custom fabric print to set you apart? Custom designs can be applied to any surface - the only limit is your imagination.
Designs created with vector graphics can easily be reproduced as embroidery to display your logo or branding on caps and uniforms.
A number of finishing processes can be applied to printed materials to enhance the appearance and quality.
Laminating: This process applies a laminate over the top of the printed surface, which can be either matt or gloss. This helps to protect the print from UV degradation and gives it a tactile quality.
Embossing: This process refers to 'stamping' a design into a surface so that it is raised and three dimensional. Since digital embossing techniques have been developed, this option has become a lot more inexpensive. This process is often used to stamp 'crests' and other logos into letterheads.
Die cutting: This process involves creating a bespoke 'cookie cutter' that will cut your printed material into a unique shape. An example of this would be a Valentine's Day card shaped like a love heart.
Metallic Inks: Metallic inks can add an extra bit of wow factor, but are not as truly reflective or shiny as foil stamping (see below).
Foil Stamping: This is the process of applying a heat activated film to the surface - this allows for extremely reflective metallic colours to be used, as well as prismatic or more unusual films.
If you'd like to know more or have any specific questions, you can get in touch via the contact button, or ask for a quote.
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