The best cook in the world will find it hard to attract diners if their restaurant looks terrible. Good logo design and branding can be the difference between success and failure.
We humans are a very superficial bunch and we tend to judge on appearances - books by their covers, people by their clothes, and businesses by their public image.
An audience focused approach to logo design means researching your client demographics and targeting them directly. Creating a professionally designed logo and solid branding guidelines will ensure you project a confident, consistent and trustworthy face to your public.